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Burger King Russia apologizes for controversial World Cup pregnancy ad
Burger King has apologized for offering a lifetime supply of Whoppers and cash to Russian women who get impregnated by World Cup players.

The global chain of restaurants, Burger King, has apologized for offering a lifetime supply of Whoppers and cash to Russian women who get impregnated by players in the FIFA World Cup.

Burger King

Burger King has apologised for their offensive promotion. (Image source: Instagram/Burger King)

They had offered free whoppers to women who get impregnated by World Cup players. (Image source: Pixabay)

The multinational brand has now removed its offer from all its social media accounts. However, this was not before they received backlash from around the world. People called them demeaning and sexist, which caused them to publicly revoke the offer and also apologize for it.

Their original post offered “3 million rubles [equal to $47,000] and a lifetime supply of Whoppers” to women who get ‘the best football genes’ and ‘ensure the success of the Russian team for generations to come’.

“We believe in you!” the promotion exclaimed.


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burger king russia

The campaign brought global backlash. (Image source: Burger King Russia)

Later on Wednesday, the fast-food chain said in a statement to The Associated Press, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (The offer) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

Burger King

After backlash, they had to publicly revoke their offer. (Image source: Instagram/Burger King)

Vitaly Milonov, the Russian State Duma deputy, also slammed Burger King. He said, “(This is) a very-very stupid campaign by the hellish PR people of the fast-food chain.”

People on Twitter and other social media platforms were quick to criticize the ad campaign.

On the other hand, there were those who did not find the advertisement as offensive.

Lately, advertisements in Russia, especially those during the World Cup season, have been seen to be centered around sexist stereotypes that have caused women’s rights activists to speak out. Burger King itself was at the end of the backlash for their insensitive advertisements before this one.

One of their ads in Russia depicted the underage rape victim, Diana Shurygina, whose horrible story was spread all across the country. Burger King’s promotion picture showed an image of a girl with the same clothes and haircut that Diana Shurygina had when she appeared on national TV.

Burger King

Even last year, the burger chain had put in an offensive campaign. (Image source: Instagram/ Burger King)

Burger King

Burger King is a multinational fast-food chain. (Image source: Instagram/ Burger King)

Amidst all the criticism, the Russian team is performing really well in the FIFA World Cup. They beat Saudi Arabia by a huge margin of 5 goals to 0, and then went on to defeat Mohamed Salah’s Egypt by 3-1, booking their place in the Round of 16.


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