Instagram is soon to be rebranded as “Instagram from Facebook”. WhatsApp will also soon have Facebook in its name.
Facebook bought Instagram in 2012 for almost $1 billion and WhatsApp in 2014 for $20 billion. Now, Mark Zuckerberg has decided to rebrand both apps.
According to The Information, Facebook has decided to add its own name to both social media applications. Hence, they will now be renamed “Instagram from Facebook” and “WhatsApp from Facebook”.
Bertie Thomson, a spokesperson from the giant company, told them the motive behind such a huge change. They said, “We want to be clearer about the products and services that are part of Facebook.”
WhatsApp and Instagram will both feature the new names on the Apple Store and Google Play Store. It is unclear whether the name will change on people’s home screens.
Both apps were previously acting independently even after their acquisition by the social media giant.
This controversial move was met with hesitancy by the workers as well. A source said, “The move to add Facebook’s name to the apps has been met with surprise and confusion internally, reflecting the autonomy that the units have operated under.”
Previously, Instagram faced a lot of controversy after their decision to hide the “likes” count in 6 countries. The test was set in place to ensure people “worry a little bit less about how many likes they’re getting”.
Facebook is currently under investigation by the Federal Trade Commission (FTC). Bloomberg reported that the company is being investigated for anti-trust issues due to its acquisitions.
The FTC plan to investigate whether FB bought other social media companies to stifle the competition and ensure a monopoly in the market.
Facebook has previously rebranded the VR company Oculus as well.