Instagram hides ‘likes’ count shown on posts in 6 countries and people are not having it. The test is meant to help people “worry a little bit less about how many likes they’re getting”.
On July 17th, Instagram took to Twitter to announce that the social media platform will be hiding the ‘like’ count shown under posts. Moreover, the test would be running in 6 countries.
We’re currently running a test that hides the total number of likes and video views for some people in the following countries:
✅ New Zealand pic.twitter.com/2OdzpIUBka
— Instagram (@instagram) July 17, 2019
Here’s how the posts will be shown without the like count revealed under photos and videos:
The change left people confused as to why the platform decided to hide the feature. Many stated, “No one asked for this”. While one Instagram user suggested, “It could be a good option to choose yourself if you want to show or not show likes”.
Instead, users have also been requesting their timeline to be in chronological order.
The test announced brought a ton of backlash for the social media platform. Some users even threatened to delete the app if the feature was changed.
Stop the test now! pic.twitter.com/o7KqUZ1MMq
— Zac Miller (@zmiller1610) July 18, 2019
Moreover, Instagram claimed that the test is to make the experience better for the users. In another tweet, they responded to the concern by explaining their decision.
“We want your friends to focus on the photos and videos you share, not how many likes they get,” the tweet read.
We want your friends to focus on the photos and videos you share, not how many likes they get. You can still see your own likes by tapping on the list of people who’ve liked it, but your friends will not be able to see how many likes your post has received.
— Instagram (@instagram) July 17, 2019
As the test was first set in Canada, Instagram head Adam Mosseri, explained that the change is meant to minimize competitiveness and stress about the attention ones post would be getting on the platform.
Mosseri further explained, “We want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about.”
Director of policy at Facebook New Zealand and Australia stated, “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love.”
In addition, top influencers on the platform also voiced their concerns. The ‘Likes’ count not being shown would make it difficult to measure popularity and would overall hinder with the endorsements they’d receive.
Tammy Hembrow, with over 9 million followers responded to a photographer at a nightclub in LA when he asked, “What happens when Instagram gets rid of the likes?”
“Then we’ll delete Instagram from my life!” She said while leaving the club and cursed at the platform.
On the other hand, Jessika Power claimed that she wouldn’t have trouble securing the brand sponsorships. “It won’t affect my work in any way. The likes are more like a drug to some people. It’s that feeling of love and acceptance, but I couldn’t give two hoots if I’m honest.”
While her co-star, Martha Kalifatidis, added, “I don’t really care, it won’t change [my] life. I’m still going to post fire pics on the regular.”
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Pia Miller seemed on board with the change as she told Popsugar, “I want to live and raise my sons in a world where, within the realm of social media or any media platform, it becomes a form of expression not validation.”
Tim Robards from The Bachelor, also stated, “Personally it doesn’t really affect me.”
Adding further, “But I like that Instagram is trying to take action and make it a more positive social platform. Hopefully, it has a positive effect. If anything, at least it creates a conversation and awareness.”
Instagram is currently testing the change in 6 countries.