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Instagram hides 'likes' count in 6 countries and people are not happy with it
Instagram hides 'likes' count in 6 countries & people are not having it. Aims to help people "worry a little bit less about how many likes they're getting"

Instagram hides ‘likes’ count shown on posts in 6 countries and people are not having it. The test is meant to help people “worry a little bit less about how many likes they’re getting”.

Instagram removes likes count

(Image source: Instagram)

On July 17th, Instagram took to Twitter to announce that the social media platform will be hiding the ‘like’ count shown under posts. Moreover, the test would be running in 6 countries.

Here’s how the posts will be shown without the like count revealed under photos and videos:

Instagram hides likes count

(Image source: Twitter/ Instagram)

Also read: 11 Trending Instagram Vacation Outfits to Inspire Your Summer

The change left people confused as to why the platform decided to hide the feature. Many stated, “No one asked for this”. While one Instagram user suggested, “It could be a good option to choose yourself if you want to show or not show likes”.

Instead, users have also been requesting their timeline to be in chronological order.

The test announced brought a ton of backlash for the social media platform. Some users even threatened to delete the app if the feature was changed.

Instagram backlash

(Image source: Twitter)

Instagram backlash

(Source: Twitter)

Instagram backlash

(Image source: Twitter)

Instagram backlash

(Source: Twitter)

Instagram backlash

(Image source: Twitter)

Moreover, Instagram claimed that the test is to make the experience better for the users. In another tweet, they responded to the concern by explaining their decision.

“We want your friends to focus on the photos and videos you share, not how many likes they get,” the tweet read.

As the test was first set in Canada, Instagram head Adam Mosseri, explained that the change is meant to minimize competitiveness and stress about the attention ones post would be getting on the platform.

Mosseri further explained, “We want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about.”

Adam Mosseri

(Image source: Instagram/ Adam Mosseri)

Director of policy at Facebook New Zealand and Australia stated, “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love.”

In addition, top influencers on the platform also voiced their concerns. The ‘Likes’ count not being shown would make it difficult to measure popularity and would overall hinder with the endorsements they’d receive.

Tammy Hembrow, with over 9 million followers responded to a photographer at a nightclub in LA when he asked, “What happens when Instagram gets rid of the likes?”

“Then we’ll delete Instagram from my life!” She said while leaving the club and cursed at the platform.

Tammy Hembrow

(Image source: Instagram/ Tammy Hembrow)

On the other hand, Jessika Power claimed that she wouldn’t have trouble securing the brand sponsorships. “It won’t affect my work in any way. The likes are more like a drug to some people. It’s that feeling of love and acceptance, but I couldn’t give two hoots if I’m honest.”

While her co-star, Martha Kalifatidis, added, “I don’t really care, it won’t change [my] life. I’m still going to post fire pics on the regular.”


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A post shared by Jessika (@jessika_power) on

Pia Miller seemed on board with the change as she told Popsugar, “I want to live and raise my sons in a world where, within the realm of social media or any media platform, it becomes a form of expression not validation.”

Tim Robards from The Bachelor, also stated, “Personally it doesn’t really affect me.”

Adding further, “But I like that Instagram is trying to take action and make it a more positive social platform. Hopefully, it has a positive effect. If anything, at least it creates a conversation and awareness.”

Tim Robards

(Image source: Instagram/ Tim Robards)

Instagram is currently testing the change in 6 countries.


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