Jenner took to her announcement to write, “Ahhh announcing something very soooon.” She paired the message with the heart eyes emoji and the blue butterfly emoji. Since Jenner has traditionally used the blue butterfly for announcements related to Travis and her daughter Stormi, fans immediately decided that Jenner was pregnant with baby number 2. The belief was further emphasized because of Jenner’s suggestive birthday wish for Travis Scott.
A number of fans took to the replies to speculate about what the announcement could possibly be:
Jenner finally announced the news on her Instagram, and it turned out to not be related to pregnancy or her family at all, but a new line called Kylie Skin. She announced it with the message, “KYLIE F*CKING SKIN! wow. skincare and makeup go hand in hand and Kylie Skin was something i dreamt up soon after Kylie Cosmetics. I’ve been working on this for what feels like a lifetime so i can’t believe I’m finally announcing! building my makeup line from the ground up has taught me a lot and I’m so blessed with that knowledge to apply to my brand new company! Birthing a whole new team, manufacturing, fulfillment etc separate from my cosmetics line was challenging but here we are! I got the best of the best for you guys! Everything is cruelty free, vegan, gluten free, paraben and sulfate free and suitable for all skintypes.”
— Kylie Skin (@kylieskin) May 10, 2019
Jenner will sell Kylie Skin items on KylieSkin.com.
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