In true Kris Jenner style, the momager has taken over Kylie Cosmetics and rebranded it Kris Cosmetics until her collection with the brand launches on Mothers Day.
On May 7, a mysterious video was uploaded to the Kylie Cosmetics Instagram page. It started by displaying the name of the brand, and then gradually started fluctuating, eventually displaying the word “hacking…”.
Fans had plenty of guesses about who it could be, including Tyga, Jordan, Kourtney, Todd Kraines, Blac Chyna, Kendall, Caitlyn and even Stormi herself.
“If it James Charles I’m quitting,” one user wrote.
“Is it a chicken?” wrote another, referencing the infamous time Kylie mistook a pig for a chicken.
Another fan wrote, “[sic] imagine someone actually hacked the insta acct and the website ad we all here guessing who it is lmao.”
Several fans guessed that it must be Kris, what with Mother’s Day nearing and the fact that she’s the only one of the immediate family, other than Kendall, that Kylie has not partnered with.
Kylie has done collaborations with Kim, Khloe and Kourtney, but none of them have been done in this over-the-top fashion. Kris is truly striking out with her lipkit and eyeshadow deal, and has made a name for it before her launch.
On May 8, it was revealed that mastermind Kris Jenner was behind it all. She uploaded a video with the caption, “Hey guys… it’s me! and oh, my collection drops on Mother’s Day.”
In the video, a black Rolls Royce is seen pulling up with the license plate reading “Fabul Kris uploaded a video showcasing the takeover. (Image source: Instagram/Kris Cosmetics)[/caption]
Watch the full video:
Kris did not stop there; she also changed the name of the Instagram account to Kris Cosmetics, letting fans know that the change was not permanent and would be reversed after Mother’s Day.
Fans reacted in the comments below the iconic video.
“Can you throw Stormi as hard as you just threw my wig?” one wrote.
“Hackers work hard … but Kris Jenner works harder,” another fan spoke the truth.
“I want to be her when I grow up,” yet another said.
Kris also revealed yesterday that she is going to be launching an eye shadow palette and a lipkit set in her collaboration. The names of the eye shadows are truly an ode to the classic Momager lines we have come to recognize over the last 10 years of KUWTK: I Love Myself, Gorgeous, It’s An Emergency, Very Nice, Haters, Vodka Tonic, Paybacks a B**ch, Impressed, 10%, I’m Watching You, Talent, and Does It Come In Black.
The inside cover of the palette reads, “I have one word for tonight… vodka”.
Fans were particularly delighted about the name 10%, since the momager is known for her 10% commission from her children. Khloe in particular has teased Kris over the years about extorting her kids for the cash. In the comments, fans also had a number of other suggestions for names: Case for the FBI, You’re Doing Amazing Sweetie, It’s Me Todd Kraines, and Hey it’s Kris.
The collection launches on Mother’s Day, which will fall on Sunday, May 13.