Just Fashion Now (UK)
Just Fashion Now (UK)

Kim Kardashian launches her new KKW beauty collection

The Keeping Up With The Kardashians star's body foundation launched recently

by Maham Awais

Kim Kardashian announces her new KKW beauty collection. The Keeping Up With The Kardashians star’s body foundation launched recently.

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Kim Kardashian new collection

(Image Source: Instagram/ KKW Beauty)

Kim Kardashian revealed the theme for her next KKW Beauty collection. Her inspiration this time is ‘fire.’

Kim Kardashian new collection

(Image Source: Instagram/ KKW Beauty)

The reality star’s collection usually consists of muted neutrals color palette. The new ‘Sooo Fire’ collection consists of a range of lip glosses, eye shadows, and eyeliners. It includes a ten pan shadow palette with all warm shades; three metallic eyeliners in gold, bronze, and copper; and three warm-tone lip glosses in a brand-new formula. All the products collectively cost $115.

Kim Kardashian new collection

(Image Source: Instagram/ KKW Beauty)

The shadow palette costs $45. The eyeliners cost $10 a piece and glosses are $18 each. The new formula used in the glosses is said to be lightweight, non-tacky, and high-shine with a glass-like finish.

Kim Kardashian new collection

(Image Source: Instagram/ KKW Beauty)

Kim wrote on Instagram, “I wanted to create something that was fun, and completely different than what we have done before. I’m so excited to see all of the looks you create.”

The campaign for her new collection shows a blonde Kim with intense orange eye make-up and a lit match hanging from her lips. Photographer, Donna Trope captured the images for her campaign. Kim has not donned on such a bold look in years. Fans think that Kim looks completely unrecognizable. As soon as Kim posted pictures, fans started commenting on her post.

Kim Kardashian new collection

(Image Source: Instagram/ KKW Beauty)

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One follower commented, “Kim this looks nothing like you.”

Another said, “Is that Kim in the pic!?”

The comments kept flowing in. Some of them are as follows.

“Is this supposed to be Kim?”

“That doesn’t even look like you Kim.”

Kim Kardashian new collection

(Image Source: Instagram/ KKW Beauty)

“Why do you look sooo different?”

“Who is that a pic of?”

Another comment said, “Too much photoshop”

Kim recently announced an upcoming shapewear range called “Kimono.” However, many people criticized it including the mayor of Kyoto. People said that the name is culturally inappropriate and unacceptable. Kim has now agreed to change the name. She admitted that she thought the name was ‘innocent.’

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Kim’s new fire collection is a huge hit among fans. Some of them can not wait to get their hands on the ‘Sooo Fire’ products.

Kim Kardashian new collection

(Image source: Instagram/ Kim Kardashian West)

Related: Kim Kardashian opens up about her body insecurities during her pregnancies

One follower wrote, “Ah this is amazing !! All of my favorite shades can’t wait to play with this collection.”

Another follower wrote, “PURE FIRE.”

Kim Kardashian launched her KKW beauty collection in 2017. At that time Kim told BAZAAR.com she is not focusing on color cosmetics.

Kim Kardashian new collection

(Image source: Instagram/ Kim Kardashian West)

She said, “I am focusing on skin. Not that I won’t have eyeshadows in a kit, but I am not focusing on color cosmetics. My line will really differ from Kylie’s and it is a whole separate thing.”

Related: Wendy Williams spends the day with Kim Kardashian and Kanye West

(Image source: Instagram/ Kim Kardashian)

An all new episode of Keeping Up With The Kardashians airs on Monday.



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