Just Fashion Now (UK)
Just Fashion Now (UK)

Jaclyn Hill deletes her social media due to lipstick drama which has not died down despite the full refund

by Asfa Shakeel

Jaclyn Hill deletes her social media due to lipstick drama which has not died down despite the full refund.

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(Image source: JH Cosmetics)

Jaclyn Hill Lipsticks

Jaclyn Hill recently launched her own brand titled Jaclyn Cosmetics. She launched with a set of nude lipsticks that she said are a staple in her makeup routine. However, the breezy launch she hoped for did not happen.

Instead, social media went crazy after finding mold, hair and bubbles in their lipsticks. People took to Twitter to speculate if Jaclyn was selling expired product.  Some thought she had started this brand a few years ago, and was reselling the same products.

See some of the complaints below:

(Image source: Twitter)

(Image source: Twitter)

(Source: Twitter)

(Image source: Twitter)

(Image source: Twitter)

(Source: Twitter)

(Image source: Twitter)

(Image source: Twitter)

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Facing the crowds

Jaclyn addressed the issues in a YouTube video. She said that the hair in the lipsticks was from cotton gloves being used during manufacturing. Additionally, she said that the black dots were because of a reaction to oxygen. She also said that the bubbles were because the lipsticks melted in transport.

Watch the full video here:

The video got over 6 million views in just a week. However, 136,000 viewers disliked the video (as compared to the 141,000 that liked it). People felt her apology was disingenuous. They also said she was hiding something and not full revealing what had gone wrong with her lipsticks.

After the backlash continued to escalate, Jaclyn took to her Instagram story to further explain. She said that she was sorry for the rushed explanation, but that she had felt cornered and did not know what else to do. She also said her brand would be issuing a full refund to all Jaclyn Hill lipstick customers. Even those who liked the product would get a refund.

(Image source: JH Cosmetics)

Full Refund

Watch the full video here:

Not Good Enough

However, backlash still continued to escalate. People wanted Jaclyn to also recall the lipsticks. They said it was potentially dangerous to leave expired lipstick in other people’s homes.

Others also said that Jaclyn had still not fully explained what was in her products. YouTube channel Pretty Pastel Please said that her video had hairs, holes and plastic balls. She told Radio 1, “I purchased the lipsticks the moment they launched online, feeling really excited to receive them. I loved the look of the packaging and purchased the entire collection so that I could swatch and review it on my YouTube channel, and paid $315 (£250) in total including shipping.”

(Image source: Pretty Pastel Pink)

She said that in the 20 days it took to ship them, she had seen many hairy lipsticks online. She said, “I didn’t want to believe it but, sure enough when I received mine the very first lipstick that I unboxed had a hair sticking right out the top. One by one I opened the lipsticks and, of the 19 that I opened, only four didn’t show visible signs of contaminants.”

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She also revealed that she found “a cocktail of contaminants including hair, plastic, gritty balls and even three shards of metal in the shade Sophia”.

She also said, “I found three very sharp shards of metal, and I have also seen other posts online showing that other people have found metal as well, and it leads me to believe that the products are extremely dangerous.”

(Image source: Twitter)

Radio Silence

Since then, Jaclyn has deleted her Instagram and Twitter.

(Image source: Twitter)

A fan account by the name of Jaclyn Closet revealed, “Jaclyn’s social media accounts are down. She needs some time away from the criticism. Jaclyn is human just like all of us and we all make mistakes. I can look back at quite a few in my life. It’s not easy when you’re down and you see all the negativity. Some forget Jaclyn has had great success as well. I don’t need to list them in this post, but I will say her kind heart is one of her greatest attributes and that to me is success. I know I will also be attacked by some saying how can I know this information. Her bf’s mom is a very kind person and follows me. I messaged her because I was worried. Jaclyn is safe. She just needs time.”

A drama account by the name of Here for the Tea wrote about the post, “This update was provided by @jaclynhillcloset (I’m blocked for some reason). Some have theorized that this account is low key ran by Jaclyn’s sister, Rachel, but I don’t have evidence to support that claim.”

(Image source: JH Cosmetics)

“I see nothing unfair here”

A fan wrote underneath Jaclyn Hill Closet’s post, “To be honest she asked for this herself. If she, in the first place, had released lipsticks that didn’t have all these errors, if she was completely sure with the lab she was working with, if she took QC seriously she probably would’ve been happy and no one would have any reason to bash her this hard. People just needed her to take responsibility for the whole deal with the lipsticks and recall them. She made up so many excuses instead of just accepting the way things were and apologizing to her fans and when she finally did, it was too late and a lot of people lost trust in her. People did after all believe her when she talked about these lipsticks as the most amazing ones in the universe and that she worked SO hard on them, and then we were disappointed after spending time and money on holes and fluff. I see nothing unfair here.”

Another wrote, “My heart breaks for her, I hope she takes the time to focus on her health.”

(Image source: JH Cosmetics)

Jaclyn Hill has not yet released a video since her explanation video for the lipsticks.



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