Tati Beauty Volume 1 is FINALLY here!
Westbrook has been making videos on YouTube for 9 years now. She has almost 2000 videos up on her channel (after deleting quite a few of her earlier ones from her catalog). She also has around 10 million subscribers. In an earlier video, she revealed she racks up around 30 million views on her videos every month.
Tati talked to E! about starting her own makeup line, and how she the reaction was different to her vitamins brand last year. When Tati released Halo Beauty, she said the reaction was very strong. “No one wanted it,” she said, adding, “They were like, ‘We want makeup.'”
She also revealed she’s been in the works for this for 7 years now. She has been finding the right lab, the right formula and been trying to perfect her product. She explained, “It takes time to do it the right way and I had certain things that were non-negotiable to me and I had other offers—other offers to collaborate.”
She told PEOPLE ,“I’ve been trying and failing to launch color for a really long time. I started with beauty from the inside-out, so got Halo Beauty off the ground. The pacing and growth of the brand is on great track. But I felt like it was the right time to pivot back to color because so many people were like, ‘Tati, we need a palette! We need makeup!’ It’s always been in the back of my mind: how can I do this and do it well?”
In doing so, she even walked away from a $5 million dollar deal with another company. She said, “I’ve had plenty of offers to do collaborations or have investors come in to help me start my own brand. There were many times I came very, very close to doing it. But I always had this vision. I had to work really hard to reach a level of success, to be taken seriously and have the resources to pull this together and do it right. The timing was about climbing the mountain. This is a new beginning and it’s taken a lot of time to get here. I poured my heart and soul into it.”
The YouTuber said of her new eyeshadow palette, “You’re the author of your own beauty and you get to make those calls for yourself. You don’t have to listen to someone telling you that you’re not on trend or you’re boring or you’re basic, because really you need to listen to what you’re feeling when you’re doing that routine. It’s supposed to be a positive and I think that’s what I want to encourage everybody who’s interested in trying my makeup out to remember.”
Westbrook said, “Honestly, this is the happiest I’ve been in a long time. I’ve been through a really rough year for so many reasons. This has brought me to such a peaceful and good place. I’m grateful.”
The palette is called “Textured Neutrals Volume 1”. Tati said in a recent video that she has the next 30 videos already planned out. “I’m not cashing out anytime soon. I really want to build this into something,” she said.
She also revealed that Scott Barnes will soon be back on her channel to collaborate on the palette. She revealed,”He’s like, ‘Babe, I’m so excited for you. We’re going to really show the industry that two powerhouses can actually come together instead of stabbing each other in the back. They can support each other and it’s going to be the actual message of beauty.’ So I’m really excited about that and I’m really excited to show that that can be done, that we both can have success.”
Westbrook also talked about the negativity on the internet. She has had a tough year with the James Charles drama. However, she said, “The biggest thing I’ve learned through hatful comments or drama is that it is a marvelous thing to keep going and know your good days are going to find you again. It sounds so silly, but there’s so much power in not giving up on yourself.”
Tati added that despite her having her own brand now, she is nowhere close to being done with YouTube. She said, “Whenever I think of making a farewell video, I get really emotional. I don’t think I’ll ever know how to say goodbye to this. I don’t see that day coming anytime soon. I can definitely see myself slowing down. We want to have a family, and if that means adopting or getting serious about fertility treatments next year, then so be it. I’ll have to slow down. But I enjoy this and will keep creating content as long as my audience is enjoying it.”
She also revealed what is next for Tati Beauty, saying, “I have everything, even items that don’t exist within the industry yet that I am going to bring to the marketplace. It’s exciting because I think everything is oversaturated right now. I want to try to make products that make life easier for people. I love bringing ideas to life.”
The happy entrepreneur shared, “I’m literally living my dream. I never want to run away from it.”
Watch her subscriber reveal party right here:
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