Ariana Grande sues Forever 21 for $10m for using a “lookalike model”. Their new campaign is “strikingly similar” to Grande’s 7 Rings video.
The 26-year-old singer has decided to sue the famous fashion retailer. According to BBC, Grande was in talks with Forever 21 for a collaboration.
However, “the amounts that Forever 21 offered to pay for the right to use Ms Grande’s name and likeness were insufficient for an artist of her stature.” So, the deal was called off.
Now, Forever 21 has used a lookalike of the singer on their social media. The complaint reads that the fashion retailer used her name and a “strikingly similar” looking model for their new campaign.
“The resemblance is uncanny,” the complaint said.
The new campaign is extremely similar to Ariana Grande’s video 7 Rings that was released last year. The lawsuit also claims, “Even a single social media post by Ms Grande can garner fees of several hundred thousand dollars, and her longer-term endorsement arrangements command fees in the millions of dollars.”
Forever 21 responded to the complaints, “Forever 21 does not comment on pending litigation as per company policy, that said, while we dispute the allegations, we are huge supporters of Ariana Grande and have worked with her licensing company over the past two years. We are hopeful that we will find a mutually agreeable resolution and can continue to work together in the future.”
However, it is still unclear whether Forever 21 will remove the images and advertisements or not.
We pay for videos too. Click here to upload yours.